Glocalisation is a combination of localisation and globalisation. At the present time, international compaines use standardization strategy to create global brands across the world and adaptation strategy to satisfy all local demands in different international markets. Glocalisation is accepted as winner strategy of today’s world with the motto of “Think globally act locally”. Global companies can turn into glocal companies by adding local touches in current global marketing strategy. This shows inseparable integrity of localisation and globalisation.

However, there has not been any tool or model which shows how glocalisation can be implemented so far. CULMAR perspective enlighten the limits of adaptations in localization section of glocalization.