10 MARKETING TACTICS FOR 2021
Harvard Business Review – March 2021
https://hbrturkiye.com/blog/2021-yili-icin-10-pazarlama-taktigi
CASE STURDY: WHEN YOUR BRAND IS RACIST
Harvard Business Review – November 2020
https://hbr.org/2020/11/case-study-when-your-brand-is-racist
https://hbrturkiye.com/dergi/vaka-calismasi-markanizin-irkci-gecmisi-hakkinda-ne-yapmalisiniz
MARKETING ARTICLE – ADAPTATION TO THE NEW NORMAL IN 4 STEPS FOR INTERNATIONAL BRANDS
Harvard Business Review – May 2020
https://hbrturkiye.com/blog/uluslararasi-markalar-icin-dort-adimda-yeni-normale-gecis
MARKETING ARTICLE – CULMAR AND FASHION: THE EFFECTS OF CULMAR MODEL TO FASHION INDUSTRY
MediaCat – November 2019
MARKETING ARTICLE – CULMAR MODEL FOR INTERNATIONAL MARKETING AND GLOCALISATION
Harvard Business Review – May 2019
https://hbrturkiye.com/dergi/uluslararasi-pazarlama-ve-glokalizasyon-icin-bir-rehber-culmar-model
MARKETING ARTICLE – CULMAR MODEL
Journal of Marketing – January 2019
MARKETING ARTICLE – MARKETING A PRODUCT IN MORE THAN 100 COUNTRIES
Harvard Business Review – April 2017
https://hbrturkiye.com/dergi/1-urunu-100-u-askin-ulkede-pazarlamak
MACROECONOMIC ANALYSIS
Gözlem Newspaper – Sep 2015
https://www.gozlemgazetesi.com/HaberDetay/21/150491/uzun-vadede-guvenli-liman.html